The Cincinnati Bearcats men's basketball program represents the University of Cincinnati in Cincinnati, Ohio. The school's team competes in NCAA Division I as part of the Big 12 Conference. The Bearcats are currently coached by Wes Miller.

Oscar Palmer Robertson, nicknamed "the Big O", is an American former professional basketball player who played for the Cincinnati Royals and Milwaukee Bucks in the National Basketball Association (NBA). Robertson played point guard and was a 12-time All-Star, 11-time member of the All-NBA Team, and one-time winner of the MVP award in 14 seasons. In 1962, he became the first player in NBA history to average a triple-double for a season. In the 1970–71 NBA season, he was a key player on the team that brought the Bucks their first NBA title. His playing career, especially during high school and college, was plagued by racism.