"Cockiness (Love It)" is a song by Barbadian singer Rihanna, from her sixth studio album Talk That Talk (2011). The song was written by Rihanna, Candice Pillay, D. Abernathy and Shondrae Crawford, with production helmed by Mr. Bangladesh. Conceptualized by Mr. Bangladesh, the producer revealed in an interview with MTV that the song had undergone many different versions before the final cut was included on the album. He stated that while he was writing and developing the song, Rihanna was the principal artist whom he wanted to record it.

Robyn Rihanna Fenty is a Barbadian singer, businesswoman, and actress, one of the most prominent recording artists of the 21st century. Rihanna signed with Def Jam Recordings in 2005 and found mainstream recognition following the release of her first two studio albums, Music of the Sun (2005) and A Girl Like Me (2006). Both influenced by Caribbean music, the albums quickly earned commercial success and peaked within the top ten on the US Billboard 200 chart. Her third album, Good Girl Gone Bad (2007), incorporated elements of dance-pop, and established her status as a prominent music industry icon. Its lead single "Umbrella" peaked atop the US Billboard Hot 100, won her first Grammy Award from three nominations, and remains one of the best-selling singles of all time.