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History
Coke bottle styling
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Coke bottle styling is an automotive body design with a narrow center surrounded by flaring fenders. This design element bears a general resemblance to a Coca-Cola classic glass contour bottle design. Industrial designer Raymond Loewy introduced it on the radical 1962 Studebaker Avanti gran turismo.
Industrial designer Raymond Loewy pioneered Coke bottle styling in automobiles with the 1962 Studebaker Avanti
Industrial designer Raymond Loewy pioneered Coke bottle styling in automobiles with the 1962 Studebaker Avanti
The extremely "wasp-waisted" Coke bottle contour of the Northrop F-5 first flew in 1959 (seen here in an F-5E version)
The extremely "wasp-waisted" Coke bottle contour of the Northrop F-5 first flew in 1959 (seen here in an F-5E version)
1963 Buick Riviera is regarded as an iconic "Coke bottle" design
1963 Buick Riviera is regarded as an iconic "Coke bottle" design
1965 Pontiac Bonneville
1965 Pontiac Bonneville
Buick Riviera
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The Buick Riviera is a personal luxury car that was marketed by Buick from 1963 to 1999, with the exception of the 1994 model year.
1963 Buick Riviera
1963 Buick Riviera
Buick Riviera
Buick Riviera
1966 Buick Riviera GS
1966 Buick Riviera GS
1972 Buick Riviera
1972 Buick Riviera