College Bowl is a radio, television, and student quiz show. College Bowl first aired on the NBC Radio Network in 1953 as College Quiz Bowl. It then moved to American television broadcast networks, airing from 1959 to 1963 on CBS and from 1963 to 1970 on NBC. In 1977, the president of College Bowl, Richard Reid, developed it into a non-televised national championship competition on campuses across America through an affiliation with the Association of College Unions International (ACUI), which lasted for 31 years. In 1989, College Bowl introduced a (sponsored) version of College Bowl for historically black colleges and universities (HBCUs) called Honda Campus All-Star Challenge (HCASC) which is ongoing. In 2007, College Bowl produced a new version and format of the game as an international championship in Africa, called Africa Challenge. The College Bowl Campus Program and National Championship ran until 2008.

Honda Campus All-Star Challenge is a quizbowl academic competition for Historically Black Colleges and Universities (HBCUs). The game was created and co-founded by Richard Reid, president and owner of the College Bowl Company, which produces the program. The sponsor of HCASC is American Honda Motor Company. “HCASC exemplifies the aims of a liberal arts education by encouraging students to develop a mastery in multiple academic fields,” says Dr. Worth K. Hayes of Tuskegee University.