Commercialisation of yoga
Videos
The commercialisation of yoga is the process of converting the practice of yoga as exercise from a personal activity conducted for reasons such as exercise and spiritual wholeness to a source of profi
Global commercialisation of yoga: yoga mats on sale in Hong Kong, 2022
Teaching a Yoga Alliance class
Lululemon introduced yoga pants in 1998.
Yoga teacher training in Rishikesh
Yoga and orientalism
Videos
Yoga has been associated with orientalism, the view of the East as somehow magical and mystical, since at least 1897 when Vivekananda visited the West, and to an extent before that when Western schola
The Orientalist Charles Wilkins translated the Bhagavad Gita in 1785.
Edward Said redefined 'Orientalism' in his 1978 book of that name.
Said's book used Jean-Léon Gérôme's romanticised image of the Orient on its cover.
Yoga teacher training in India, here Kundalini yoga in Rishikesh, provides a curated experience of yoga and of the country.