Context collapse
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Context collapse or "the flattening of multiple audiences into a single context" is a term arising out of the study of human interaction on the internet, especially within social media. Context collap
Danah boyd at the Writers on Writing About Technology roundtable at Yale University in 2009
Erving Goffman
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Erving Goffman was a Canadian-born American sociologist, social psychologist, and writer, considered by some "the most influential American sociologist of the twentieth century".
Context collapse
…that new audience's reaction being uncharitable and highly negative for failing to understand the original context. The term grew out of the work of Erving Goffman and Joshua Meyrowitz. In his book No Sense of Place (1985), Meyrowitz first applied the concept to media like television and the radio. He claimed that…
Goffman, c. 1940