Continental Baking Company
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The Continental Baking Company was one of the first bakeries to introduce fortified bread. It was the maker of the Twinkie and Wonder Bread. Through a series of acquisitions and mergers it became part
Robert Ward
Twinkies were introduced by the Continental Baking Company in 1930.
Wonder Bread
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Wonder Bread is an American brand of sliced bread. Established in Indianapolis, Indiana, in 1921, it was one of the first companies to sell sliced bread nationwide by 1930. The brand is currently owne
Continental Baking Company
…The Continental Baking Company was one of the first bakeries to introduce fortified bread. It was the maker of the Twinkie and Wonder Bread. Through a series of acquisitions and mergers it became part of the former Hostess Brands company. In 1849, James Ward and his son, Hugh Ward, who came…
A Wonder Bread advertisement at Beale Street, Memphis, Tennessee, 1939
Former Wonder Bread factory in Buffalo, New York, pictured in May 2020
Bakery in Sacramento, California, 2012
Wonder Bread in its former Canadian packaging