Continental Wrestling Association was a wrestling promotion managed by Jerry Jarrett. The CWA was the name of the "governing body" for the Championship Wrestling, Inc. promotion which was usually referred to as Mid-Southern Wrestling or the Memphis territory. This promotion was a chief NWA territory during the 1970s and early 1980s while operating out of Tennessee and Kentucky. The CWA was a member of the National Wrestling Alliance until 1986 and affiliated with the American Wrestling Association until 1989. In 1989, the CWA merged with the World Class Wrestling Association to form the United States Wrestling Association thus ceasing to exist as a separate entity. Lance Russell and Dave Brown were the television commentators and hosts for the Memphis territory, including the Continental Wrestling Association.

Jerry Winston Jarrett was an American businessman, professional wrestling promoter, and professional wrestler. Along with his long-term business partner Jerry Lawler, he was a key figure in the history of professional wrestling in the Mid-Southern United States. Described as a "wrestling genius", he was inducted into the National Wrestling Alliance Hall of Fame in 2009.