Cool Britannia was a name for the period of increased pride in the culture of the United Kingdom throughout the mid and second half of the 1990s, inspired by Swinging London from 1960s pop culture. This loosely coincided with John Major's conservative government and the 1997 United Kingdom general election where Tony Blair's New Labour government won in a landslide. The success of Britpop and musical acts such as the Spice Girls, Blur, and Oasis reflected a renewed feeling of optimism in the United Kingdom following the tumultuous years of the 1970s and 1980s. The name is a pun on the title of the British patriotic song "Rule, Britannia!"

Damien Steven Hirst is an English artist and art collector. He is one of the Young British Artists (YBAs) who dominated the art scene in the UK during the 1990s. He is reportedly the United Kingdom's richest living artist, with his wealth estimated at US$384 million in the 2020 Sunday Times Rich List. During the 1990s his career was closely linked with the collector Charles Saatchi, but increasing frictions came to a head in 2003 and the relationship ended.