Coupang, Inc. is e-commerce company based in Seoul, South Korea and Seattle, WA and incorporated in Delaware, United States. Founded in 2010 by Bom Kim, the company expanded to become the largest online marketplace in South Korea. Its expansion led the company to video streaming distribution after the launch of Coupang Play service. Coupang is often referred to as the "Amazon of South Korea", due to its position and corporate size in the South Korean online market.

SoftBank Group Corp. is a Japanese multinational investment holding company headquartered in Minato, Tokyo which focuses on investment management. The group primarily invests in companies operating in technology that offer goods and services to customers in a multitude of markets and industries ranging from the internet to automation. With over $100 billion in capital at its onset, SoftBank's Vision Fund is the world's largest technology-focused venture capital fund. Fund investors included sovereign wealth funds from countries in the Middle East.