Cowal is a rugged peninsula in Argyll and Bute, on the west coast of Scotland. It is bounded on the west by Loch Fyne and on the east by Loch Long and the Firth of Clyde. The Kyles of Bute separate it from Bute to the south.

Argyll and Bute is one of 32 unitary council areas in Scotland and a lieutenancy area. The current lord-lieutenant for Argyll and Bute is Jane Margaret MacLeod. The administrative centre for the council area is in Lochgilphead at Kilmory Castle, a 19th-century Gothic Revival building and estate. The current council leader is Robin Currie, a councillor for Kintyre and the Islands.