A craft name, also referred to as a magical name, is a secondary religious name often adopted by practitioners of Wicca and other forms of Neopagan witchcraft or magic. Craft names may be adopted as a means of protecting one's privacy, as an expression of religious devotion, or as a part of an initiation ritual. It may also be used as a protective method, as it is believed by some that one's "true name" can be used to identify that person for the purpose of magical activities.

Gerald Brosseau Gardner, also known by the craft name Scire, was an English Wiccan, author, and amateur anthropologist and archaeologist. He was instrumental in bringing the modern pagan religion of Wicca to public attention, writing some of its definitive religious texts and founding the tradition of Gardnerian Wicca.