Creative Technology Ltd., or Creative Labs Pte Ltd., is a Singaporean multinational technology company. The principal activities of the company and its subsidiaries consist of the design, manufacture and distribution of digitized sound and video boards, computers and related multimedia and personal digital entertainment products. It also partners with mainboard manufacturers and laptop brands to embed its Sound Blaster technology on their products.

Sound Blaster is a family of sound cards and audio peripherals designed by Singaporean technology company Creative Technology. The first Sound Blaster card was introduced in 1989.