Creative Technology Ltd., or Creative Labs Pte Ltd., is a Singaporean multinational technology company. The principal activities of the company and its subsidiaries consist of the design, manufacture and distribution of digitized sound and video boards, computers and related multimedia and personal digital entertainment products. It also partners with mainboard manufacturers and laptop brands to embed its Sound Blaster technology on their products.

ZEN is a series of portable media players designed and manufactured by Creative Technology Limited from 2004 to 2011. The players evolved from the NOMAD brand through the NOMAD Jukebox series of music players, with the first separate "ZEN" branded models released in 2004. The last Creative Zen player, X-Fi3, was released at the end of 2011.