Creativity, historically known as The (World) Church of the Creator, is an atheistic ("nontheistic") white supremacist new religious movement which espouses white separatism, antitheism, antisemitism, anti-Christian sentiment, scientific racism, homophobia, and religious and philosophical naturalism. Creativity calls itself a "white racialist" religion and it has been classified as a hate group by the Southern Poverty Law Center and the Anti-Defamation League. It was founded in Lighthouse Point, Florida, United States, by Ben Klassen as the "Church of the Creator" in 1973. It now has a presence in several states of the U.S. as well as Australia, Eastern Europe, and the United Kingdom.

A hate group is a social group that advocates and practices hatred, hostility, or violence towards members of a race, ethnicity, nation, religion, gender, gender identity, sexual orientation, or any other designated sector of society. According to the United States Federal Bureau of Investigation (FBI), a hate group's "primary purpose is to promote animosity, hostility, and malice against persons belonging to a race, religion, disability, sexual orientation, or ethnicity/national origin which differs from that of the members of the organization."