Creatures Inc. is a Japanese video game company affiliated with Game Freak and Nintendo, and is one of the owners of the Pokémon franchise. It was founded by Tsunekazu Ishihara in November 1995, with the assistance of then-president of HAL Laboratory, Satoru Iwata, as a successor to Shigesato Itoi's company Ape Inc.

Pokémon is a Japanese media franchise consisting of video games, animated series and films, a trading card game, and other related media. The franchise takes place in a shared universe in which humans co-exist with creatures known as Pokémon, a large variety of species endowed with special powers. The franchise's target audience is children aged 5 to 12, but it is known to attract people of all ages.