The Cthulhu Mythos is a mythopoeia and a shared fictional universe, originating in the works of American horror writer H. P. Lovecraft. The term was coined by August Derleth, a contemporary correspondent and protégé of Lovecraft, to identify the settings, tropes, and lore that were employed by Lovecraft and his literary successors. The name "Cthulhu" derives from the central creature in Lovecraft's seminal short story "The Call of Cthulhu", first published in the pulp magazine Weird Tales in 1928.
A sketch of Cthulhu drawn by Lovecraft, May 11, 1934
A shared universe or shared world is a fictional universe from a set of creative works where one or more writers independently contribute works that can stand alone but fits into the joint development of the storyline, characters, or world of the overall project. It is common in genres like science fiction. It differs from collaborative writing in which multiple artists are working together on the same work and from crossovers where the works and characters are independent except for a single meeting.
Early example: Captain Marvel and Bulletman join forces to battle Captain Nazi, thereby establishing a shared continuity within the Fawcett "universe".