D. I. Go Pop is the second studio album by English post-rock band Disco Inferno, released on 28 February 1994. After forming as a post-punk band in 1989, the band subsequently worked towards an innovative production approach that incorporated found sound elements through extensive use of digital samplers. The band released several critically acclaimed EPs in this vein from 1992–93, and recorded D. I. Go Pop concurrently with some of those preceding EPs, working with producer Charlie McIntosh. The album cover, designed by Fuel and featuring photography by David Spero, has been described as "one of the most indelible album cover images in the '90s."

Disco Inferno were an English experimental rock band active in the late 1980s and the 1990s. Initially a trio of guitar, bass, and drums performing in an identifiable post-punk style, the band soon pioneered a dynamic use of digital sampling in addition to standard rock instruments. While commercially unsuccessful during their existence, the band is considered to be a key post-rock act.