Da Cor do Pecado is a Brazilian telenovela produced and broadcast by TV Globo in the traditional 7pm timeslot between 26 January and 28 August 2004 with a total of 185 episodes, replacing Kubanacan and preceding Começar de Novo.

TV Globo, formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV station is by far the largest of its holdings. Globo is the largest commercial TV network in Latin America and the second-largest commercial TV network in the world behind the American Broadcasting Company and one of the largest producers of telenovelas along with Televisa, TV Azteca, Telemundo, Caracol Televisión, RCN Televisión, Venevisión, Telefe, El Trece, GMA Network and ABS-CBN. All of this makes Globo renowned as one of the most important television networks in the world and Grupo Globo as one of the largest media groups.