Daam is a Pakistani drama television series which premiered on ARY Digital on 11 June 2010 and its last episode was aired on 15 October 2010. This drama has total 18 episodes.The series is directed by award winning TV director Mehreen Jabbar, is written by popular Urdu novelist Umera Ahmad and produced by Humayun Saeed and Abdullah Kadwani's production house 7th Sky Entertainment.

Mehreen Jabbar (born on 29 December 1971, is a Pakistani film and television director and producer based in New York City. She is a daughter of the Pakistani media-person Javed Jabbar. She is also the niece of Beo Zafar. Mehreen Jabbar is first cousin of the famous Pakistani-British singer, actor and director, Yasir Akhtar. Active since 1994, Jabbar established herself as one of the prolific directors of the television. Her work for 2008 TV series Doraha earned her Lux Style Award for Best TV Director.