Dad! Where Are We Going? was a South Korean reality show featuring five celebrity fathers and their children as they travel to rural places and go on camping missions. The show debuted on MBC on January 6, 2013, as part of the Sunday Night programming block. The original cast members were announcer Kim Sung-joo, actor Lee Jong-hyuk, former soccer player Song Chong-gug, actor Sung Dong-il, and Vibe singer Yoon Min-soo.

Munhwa Broadcasting Corporation is one of the leading South Korean television and radio broadcasters. Munhwa is the Sino-Korean word for "culture". Its flagship terrestrial television station MBC TV broadcasts as channel 11.