Strictly Come Dancing returned for its ninth series on 10 September 2011 with a launch show, with the live shows beginning on 30 September and 1 October 2011. The show was broadcast from Wembley Arena on 19 November with all proceeds going to the BBC charity, Children in Need. The finale took place in the Tower Ballroom at the Blackpool Tower and was the first episode to air in 3D. It was shown on BBC HD and in cinemas around the country.