David Lucas is an American rock and roll composer, singer, and music producer. He has written thousands of commercial jingles, such as AT&T's "Reach Out and Touch Someone." In 1981, he received a Clio Award for composing the music to Pepsi's "Catch That Pepsi Spirit." As a record producer, he worked with many new artists such as Blue Öyster Cult. On the 1976 Blue Öyster Cult song "(Don't Fear) The Reaper" which he co-produced, Lucas sang backup vocals and came up with the idea for using a cowbell, parodied by Christopher Walken in the "More cowbell" skit on Saturday Night Live. In June 2011, Lucas was inducted into Buffalo's Music Hall of Fame.

Blue Öyster Cult is an American hard rock band formed on Long Island in Stony Brook, New York, in 1967. The band has sold 25 million records worldwide, including 7 million in the United States. The band's fusion of hard rock with psychedelia, and penchant for occult, fantastical and tongue-in-cheek lyrics, had a major influence on heavy metal music. They developed a cult following and, while achieving mainstream hits like "(Don't Fear) The Reaper" (1976) and "Burnin' for You" (1981), their commercial success was limited. Both songs, and others such as "Godzilla" (1977), remain classic rock radio staples. The band were early adopters of the music video format, and their videos received heavy rotation on MTV in its early period.