Davison's of Atlanta was a department store chain and an Atlanta shopping institution. It was the major competition to Rich's and it took the Macy's name in 1986.

Rich's was a department store retail chain, headquartered in Atlanta, Georgia, which operated in the southern U.S. from 1867 until March 6, 2005 when the nameplate was eliminated and replaced by Macy's. Many of the former Rich's stores today form the core of Macy's Central, an Atlanta-based division of Macy's, Inc., which formerly operated as Federated Department Stores, Inc.