De Jeugd Van Tegenwoordig is a Dutch hip hop and R&B group based in Amsterdam, Netherlands, renowned for their musical approach of irreverent, humorous lyrics and electronic beats. Their humorous style is characterized by their frequent use of word play, lyrical flirting with languages other than Dutch and the propagating of neologisms, such as "Watskeburt?!".

TopNotch is a Dutch record label specializing in hip-hop. The label was founded in 1995, and is run by Vincent Patty. After some commercial success it became allied with Virgin EMI Records, and since 2004 has a marketing and distribution deal with PIAS Entertainment Group. It has expanded into Dutch-language music by singer-songwriters such as Lucky Fonz III, and in 2009 signed a distribution and marketing agreement with Universal Music Group. Still praised in 2009 as "the brand for high-quality Dutch hip-hop", it sought to expand into other musical genres.