Destilería Serrallés is a rum producer located in Ponce, Puerto Rico, and best known for its Don Q rum brand. The company is Puerto Rico's oldest family-owned company and has revenues of over 100 million dollars. In 2011, it was responsible for pumping over $300 million annually into the Puerto Rican economy from the sale of its rums in the United States mainland alone.

Ponce is a city and a municipality on the southern coast of Puerto Rico. The most populated city outside the San Juan metropolitan area, was founded on August 12, 1692 and is named after Juan Ponce de León y Loayza, the great-grandson of Spanish conquistador Juan Ponce de León. Ponce is often referred to as La Perla del Sur, La Ciudad Señorial, and La Ciudad de las Quenepas.