Richard Price was co-founder of the Esalen Institute in 1962 and a veteran of the Beat Generation. He ran Esalen in Big Sur for many years, sometimes virtually single-handed. He developed a practice of hiking the Santa Lucia Mountains and developed a new form of personal integration and growth that he called Gestalt practice, partly based upon Gestalt therapy and Buddhist practice.

The Human Potential Movement (HPM) arose out of the counterculture of the 1960s and formed around the concept of an extraordinary potential that its advocates believed to lie largely untapped in all people. The movement takes as its premise the belief that through the development of their "human potential", people can experience a life of happiness, creativity, and fulfillment, and that such people will direct their actions within society toward assisting others to release their potential. Adherents believe that the collective effect of individuals cultivating their own potential will be positive change in society at large.