Diego Forlán Corazo is a Uruguayan professional football manager and former player who played as a striker. Regarded as one of the best forwards of his generation, Forlán is a two-time winner of both the Pichichi Trophy and the European Golden Shoe at club level. With the Uruguay national team, he had notable individual success at the 2010 FIFA World Cup, finishing as joint top scorer with five goals, winning the goal of the tournament, and winning the Golden Ball as the tournament's best player.
Forlán lining up with Uruguay in 2014
Forlán playing for Atlético Madrid in 2009
Forlán playing for Internacional in 2013
Forlán playing for Kitchee in 2018
In Spanish football, the Trofeo Pichichi is awarded by the sports newspaper Marca to the top goalscorer of each La Liga season. Named after the Athletic Bilbao striker Rafael "Pichichi" Moreno, the trophy has been awarded annually since the 1952–53 season. All top scorers who preceded the award's creation were retroactively named Pichichi winners by Marca. Since the 2014–15 season, the top scorer of the Liga Iberdrola is also awarded the Pichichi Trophy.
Lionel Messi has won the award a record eight times, the most of any La Liga player in history
Telmo Zarra won the inaugural Pichichi Trophy in 1953 and amassed a total of six. He remains the Spanish player who has won the award the most times.
Quini won Pichichi Trophies with two different clubs.
Barcelona's Polish striker Robert Lewandowski is the current winner, having secured his first Pichichi Trophy in the 2022–23 campaign.
