Jay Norwood Darling, better known as Ding Darling, was an American cartoonist who won two Pulitzer Prizes. He was an important figure in the 20th century conservation movement and founded the National Wildlife Federation. In addition, he was known to be close friends with Walt Disney.

The National Wildlife Federation (NWF) is the United States' largest private, nonprofit conservation education and advocacy organization, with over six million members and supporters, and 51 state and territorial affiliated organizations (including Puerto Rico and the Virgin Islands).