Domino Day is a world record attempt for the highest number of toppling domino stones, organized from 1998 to 2009 by Endemol Netherlands. Together with Weijers Domino Productions of Robin Paul Weijers, also known as Mr. Domino, parties teamed up to set a new world record. The production was mainly organized at the WTC Expo in Leeuwarden, Netherlands. Domino day did not occur in 2003, because the producer wanted to revise the format.

Endemol B.V. was a Dutch-based media company that produced and distributed multiplatform entertainment content. The company annually produced more than 15,000 hours of programming across scripted and non-scripted genres, including drama, reality TV, comedy, game shows, entertainment, factual and children's programming.