Douglas Coupland is a Canadian novelist, designer, and visual artist. His first novel, the 1991 international bestseller Generation X: Tales for an Accelerated Culture, popularized the terms Generation X and McJob. He has published 13 novels, two collections of short stories, seven non-fiction books, and a number of dramatic works and screenplays for film and television. He is a columnist for the Financial Times, as well as a frequent contributor to The New York Times, e-flux journal, DIS Magazine, and Vice. His art exhibits include Everywhere Is Anywhere Is Anything Is Everything, which was exhibited at the Vancouver Art Gallery, and the Royal Ontario Museum and the Museum of Contemporary Canadian Art, now the Museum of Contemporary Art Toronto Canada, and Bit Rot at Rotterdam's Witte de With Center for Contemporary Art, as well as the Villa Stuck.

Generation X is the demographic cohort following the Baby Boomers and preceding Millennials. Researchers and popular media often use the mid-1960s as its starting birth years and the late 1970s as its ending birth years, with the generation being generally defined as people born from 1965 to 1980. By this definition and U.S. Census data, there are 65.2 million Gen Xers in the United States as of 2019. Most of Generation X are the children of the Silent Generation and early Baby Boomers; Xers are also often the parents of Millennials and Generation Z.