Dubai Shopping Festival is an annual month long event put together by the Dubai Festivals & Retail Establishment (DFRE), which is a part of Dubai's department of tourism. During the festival, shops offer discounts on their merchandise, daily car raffles and prize drawings are held to win items such as gold and cars, and there is a fireworks display. There are also a range of family activities and live shows that take place throughout Dubai.

Sheikh Mohammed bin Rashid Al Maktoum is an Emirati politician and royal who is the current ruler of Dubai, and serves as the vice president, prime minister, and minister of defense of the United Arab Emirates (UAE). Mohammed succeeded his brother Maktoum bin Rashid Al Maktoum as UAE vice president and ruler of Dubai following the latter's death in 2006.