Duck Down Music Inc is a New York City based record label, talent management, music-marketing, and consulting company founded by Drew "Dru-Ha" Friedman and Kenyatta "Buckshot" Blake in 1995. In Duck Down's 20-year existence, the company has released over 40 albums and sold more than 3 million collective copies worldwide. Home of established hip hop artists such as Boot Camp Clik, Pharoahe Monch, Black Rob, 9th Wonder, KRS-One, B-Real of Cypress Hill, The Away Team, Statik Selektah, Random Axe, Promise, David Dallas, Marco Polo, Ruste Juxx, Torae, Blue Scholars, Special Teamz and Kidz in the Hall.

Promise Jason Jamal Shepherd, professionally known as Promise, is a Canadian rapper from Toronto. He is also 1/2 of Hip-Hop supergroup Perfeck Strangers, based in Scarborough, Ontario. Promise has collaborated with Jhené Aiko, Montell Jordan, LeCrae, No Malice, MC Jin, J. Ivy, Marco Polo, eLZhi of Slum Village, Royce Da 5'9" of Slaughterhouse, Rhymefest, and Ton3x. He has also collaborated heavily with fellow Toronto native Drake, whom he met on the set of Degrassi: The Next Generation.