The Electronic Entertainment Expo 2016 was the 22nd E3, during which several hardware manufacturers and software developers and publishers from the video game industry presented new and upcoming products to the attendees, primarily retailers and members of the video game press. The event, organized by the Entertainment Software Association, took place at the Los Angeles Convention Center from June 14–16, 2016. Approximately 50,300 people attended the event, slightly down from the previous year's. With video game consoles currently a couple years into their 8th generation, the focus of E3 2016 was primarily on new software titles, with new hardware revisions and auxiliary equipment to support the growing market sectors of 4K resolution displays and virtual reality headsets.

FIFA 17 is a football simulation video game developed and published by Electronic Arts under the EA Sports label. It was released in September 2016 for Microsoft Windows, PlayStation 3, PlayStation 4, Xbox 360 and Xbox One. This is the first FIFA game in the series to use the Frostbite game engine. Borussia Dortmund player Marco Reus serves as the cover athlete on the game.