The Easter Bilby is an Australian alternative to the Easter Bunny and chocolate bunnies. Bilbies are native Australian marsupials that are endangered. To raise money and increase awareness of conservation efforts, bilby-shaped chocolates and related merchandise are sold within many stores throughout Australia as an alternative to Easter bunnies.

The Easter Bunny is a folkloric figure and symbol of Easter, depicted as a rabbit—sometimes dressed with clothes—bringing Easter eggs. Originating among German Lutherans, the "Easter Hare" originally played the role of a judge, evaluating whether children were good or disobedient in behavior at the start of the season of Eastertide, similar to the "naughty or nice" list made by Santa Claus. As part of the legend, the creature carries colored eggs in its basket, as well as candy, and sometimes toys, to the homes of children. As such, the Easter Bunny again shows similarities to Santa and Christmas by bringing gifts to children on the night before a holiday. The custom was first mentioned in Georg Franck von Franckenau's De ovis paschalibus in 1682, referring to a German tradition of an Easter Hare bringing eggs for the children.