Edgar Miles Bronfman was a Canadian-American businessman. He worked for his family's distilled beverage firm, Seagram, eventually becoming president, treasurer and CEO. As president of the World Jewish Congress, Bronfman is especially remembered for initiating diplomacy with the Soviet Union, which resulted in legitimizing the Hebrew language in the USSR, and contributed to Soviet Jews being legally able to practice their religion, as well as immigrate to Israel.

The Seagram Company Ltd. was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was in the 1990s the largest owner of alcoholic beverage lines in the world.