Eersel is a municipality and a town in southern Netherlands in the province of North Brabant. Eersel is situated in the Campine (Kempen) area.

The Campine or De Kempen is a natural region situated chiefly in north-eastern Belgium and parts of the south-eastern Netherlands which once consisted mainly of extensive moors, tracts of sandy heath, and wetlands. It encompasses a large northern and eastern portion of Antwerp Province and adjacent parts of Limburg in Belgium, as well as portions of the Dutch province of North Brabant and Dutch Limburg around Weert.