Ekta Kapoor is an Indian television producer, film producer and director who works in Hindi cinema and soap opera. She is the joint managing director and creative head of Balaji Telefilms Limited, which was founded in 1994. In 2001, Balaji Motion Pictures was launched as a subsidiary company of Balaji Telefilms Limited which is a film production and distribution company. She launched ALT Balaji in April 2017.

Balaji Motion Pictures is a subsidiary company of Balaji Telefilms Limited which is an Indian film production and distribution company established by Shobha Kapoor and her daughter Ekta Kapoor. Located in Mumbai, and it produces and distributes Hindi films. The chairman of the company is former Bollywood actor, Jeetendra Kapoor.