Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the designers and programmers responsible for its games as "software artists". EA published numerous games and some productivity software for personal computers, all of which were developed by external individuals or groups until 1987's Skate or Die! The company shifted toward internal game studios, often through acquisitions, such as Distinctive Software becoming EA Canada in 1991.

Need for Speed (NFS) is a racing game franchise published by Electronic Arts and currently developed by Criterion Games, the developers of Burnout. The series generally centers around illegal street racing and tasks players to complete various types of races while evading the local law enforcement in police pursuits. The series is one of EA's oldest franchises not published under their EA Sports brand. The series released its first title, The Need for Speed, in 1994. The most recent game, Need for Speed Unbound, was released on December 2, 2022. Additionally, a free-to-play mobile installment released in 2015, Need for Speed: No Limits, is actively developed by Firemonkeys Studios, the developers of Real Racing 3.