emPawa Africa, headquartered in Lagos, is an African talent incubation enterprise, known for nurturing and supporting up-and-coming artistes. It offers mentorship to 100 African artistes yearly, with a $3,000 (dollars) grant. emPawa is headed by Mr Eazi as Founder/CEO, and houses a publishing, and licensing division, with a streaming service, emPawa Music. In 2020, Billboard Magazine named emPawa as one of The Gatekeepers of the Nigerian music industry.

Oluwatosin Oluwole Ajibade, better known by his stage name Mr Eazi, is a Nigerian singer, songwriter, and record executive. He is the pioneer of Banku music, a fusion of sound he describes as a mixture of Ghanaian highlife and Nigerian chord progressions and patterns. Mr Eazi relocated to Kumasi in 2008 and enrolled at KNUST, where he began booking artists to perform at college parties. He showed interest in music after recording a guest verse on "My Life", a song that gained traction and became a popular record at KNUST. Mr Eazi released his debut mixtape About to Blow in 2013. He gained an international audience following the release of the Efya-assisted single "Skin Tight". His second mixtape, titled Life Is Eazi, Vol. 1 – Accra To Lagos, was released in 2017.