Emergency Ward 10 is a British medical soap opera series shown on ITV between 1957 and 1967. Like The Grove Family, a series shown by the BBC between 1954 and 1957, Emergency Ward 10 is considered to be one of British television's first major soap operas.

Associated Television was the original name of the British broadcaster ATV, part of the Independent Television (ITV) network. It provided a service to London at weekends from 1955 to 1968, to the Midlands on weekdays from 1956 to 1968, and to the Midlands all week from 1968 to 1982. It was one of the "Big Four" until 1968, and the "Big Five" after 1968, that between them produced the majority of ITV networked programmes. In 1982, ATV was restructured and rebranded as Central Independent Television, under which name it continued to provide the service for the Midlands.