An emoji is a pictogram, logogram, ideogram, or smiley embedded in text and used in electronic messages and web pages. The primary function of modern emoji is to fill in emotional cues otherwise missing from typed conversation as well as to replace words as part of a logographic system. Emoji exist in various genres, including facial expressions, expressions, activity, food and drinks, celebrations, flags, objects, symbols, places, types of weather, animals and nature.

A pictogram is a graphical symbol that conveys meaning through its visual resemblance to a physical object. Pictograms are used in systems of writing and visual communication. A pictography is a writing system which uses pictograms. Some pictograms, such as hazard pictograms, may be elements of formal languages.