Emotional Design
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Emotional Design is both the title of a book by Donald Norman and the concept it represents.
Emotional Design
Three levels of emotional design
The interaction of three levels of emotional design leads to delightful experiences.
Attitude (psychology)
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In psychology, an attitude "is a summary evaluation of an object of thought. An attitude object can be anything a person discriminates or holds in mind". Attitudes include beliefs, emotional responses
Emotional Design
…they should link their services to customers' emotions and daily lives to get them "hooked" on a product. Norman's approach is based on classical ABC model of attitudes. However, he changed the concept to be suitable for application in design. The three dimensions have new names (visceral, behavioral and reflective…
Two children at a playground talking and demonstrating a positive attitude