Eremophila is a genus of more than 270 species of plants in the figwort family, Scrophulariaceae all of which are endemic to mainland Australia.. Eremophilas are widespread in the arid areas of Australia, especially Western Australia and range in size from low-growing shrubs to small trees. The petals are joined, at least at their bases, into a tube with the upper petals different in size and shape from the lower ones. Some species have common names including emu bush, poverty bush or fuchsia bush, reflecting the belief that emus eat the fruit, their arid environment or a superficial resemblance to the flowers of plants in the genus Fuchsia.

Eremophila gilesii, commonly known Charleville turkey bush, green turkey bush, desert fuchsia and Giles emu bush is a flowering plant in the figwort family, Scrophulariaceae and is endemic to Australia. It is usually a low, spreading shrub with pinkish-lilac to purple flowers and is widespread in the Northern Territory and all mainland states except Victoria. It is considered a difficult agricultural weed in some parts of Queensland but is often used as a bush medicine by Aboriginal people.