Eremophila is a genus of more than 270 species of plants in the figwort family, Scrophulariaceae all of which are endemic to mainland Australia.. Eremophilas are widespread in the arid areas of Australia, especially Western Australia and range in size from low-growing shrubs to small trees. The petals are joined, at least at their bases, into a tube with the upper petals different in size and shape from the lower ones. Some species have common names including emu bush, poverty bush or fuchsia bush, reflecting the belief that emus eat the fruit, their arid environment or a superficial resemblance to the flowers of plants in the genus Fuchsia.

The Scrophulariaceae are a family of flowering plants, commonly known as the figwort family. The plants are annual and perennial herbs, as well as shrubs. Flowers have bilateral (zygomorphic) or rarely radial (actinomorphic) symmetry. The Scrophulariaceae have a cosmopolitan distribution, with the majority found in temperate areas, including tropical mountains. The family name is based on the name of the included genus Scrophularia L.