Eternal Music Production Co., Ltd. is a Taiwanese record label and entertainment company founded by Taiwanese talent manager Ke Fu-hung and singer Jolin Tsai in 2009 in Taipei, Taiwan. It manages Tsai's day-to-day business affairs and coordinates the production and enforcement of copyright for her sound recordings and music concerts.

Play is the thirteenth studio album by Taiwanese singer Jolin Tsai. It was released on November 15, 2014, by Warner and Eternal. Produced by Starr Chen, Andrew Chen, Tiger Chung, JJ Lin, and Michael Lin, Play is primarily a pop and dance record with lyrics consisting of themes related to societal issues.