The Euro Winners Cup (EWC) is an annual, continental beach soccer club competition contested between top-division European teams; the clubs that are their country's national league/cup champions from countries all across Europe take part. Organised by Beach Soccer Worldwide (BSWW), the championship is viewed as beach soccer's rudimentary version of the UEFA Champions League in its parent sport, association football.

Beach Soccer Worldwide (BSWW) is the organisation responsible for the founding and growth of association football's derivative sport of beach soccer. The founding partners of BSWW codified the rules of beach soccer in 1992, with BSWW as it is known today having been officially founded in late 2000 as a singular institution to develop the sport and organise international beach soccer competitions across the globe, primarily between national teams. The company is recognised as playing the biggest role in helping to establish the rules of beach soccer, to spread and evolve the sport around the world as cited by FIFA who took on governing body status of the sport from BSWW in 2005. Having established the sport's key regulations, FIFA acknowledged BSWW's framework, making their rules the official laws of beach soccer and now controls them and any modifications.