Eva Herzigová
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Eva Herzigová is a Czech model, actress, and fashion journalist. In 1994, she became the face of a Wonderbra campaign with the slogan "Hello Boys". Her height and elegant appearance made her a sought-
Herzigová in 2025
1994 ad for Wonderbra featuring Herzigová
Herzigová in 2016
Wonderbra
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The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. The brand was developed in Canada. Moses Nadler, founder and majority owner of the Canadian Lady C
Eva Herzigová
…in 1989, before she moved to Paris. After arriving in Paris, her popularity increased. Her first important appearance was as the model for the first Wonderbra campaign. In 1994, advertising executive Trevor Beattie, working for TBWA/London, developed an ad for Sara Lee's "Hello Boys" Wonderbra campaign. It…
A Canadian Wonderbra branded plunge, push-up bra c. 1975
Source: Canadian government industry statistics. N.B., during the period sales figures were compiled by Industry Canada, panties were considered "lingerie," rather than so-called "foundation undergarments" and are not part of this data set.
Dici Packaging / Logo designed by Vance Jonson - c. 1974