Juan Evo Morales Ayma is a Bolivian politician, trade union organizer, and former cocalero activist who served as the 65th president of Bolivia from 2006 to 2019. Widely regarded as the country's first president to come from its indigenous population, his administration worked towards the implementation of left-wing policies, focusing on the legal protections and socioeconomic conditions of Bolivia's previously marginalized indigenous population and combating the political influence of the United States and resource-extracting multinational corporations. Ideologically a socialist, he has led the Movement for Socialism (MAS) party since 1998.

Cocaleros are the coca leaf growers of Peru and Bolivia. In response to U.S.-funded attempts to eradicate and fumigate coca crops in the Chapare region of Bolivia, cocaleros joined with other grassroots indigenous organizations in the country, such as unionized mine workers and peasants to contest the government. Evo Morales, who became president of Bolivia in 2006, was a leader of the cocalero movement in that country.