Excel is the brand name given to a number of bus services operated by First Norfolk & Suffolk, covering 80 miles (130 km) between Norwich bus station in Norfolk and Peterborough railway station in Cambridgeshire. Prior to February 2018, the route also extended from Norwich to Lowestoft in Suffolk via Great Yarmouth; this section of the route has since been replaced by Coastlink branded services X1 and X2. As of June 2021, the Excel route itself operates between Peterborough, King's Lynn and Norwich, with variations A, B, C and D providing different levels of service to intermediate villages.

First Eastern Counties is a bus operator providing services in Norfolk and Suffolk in eastern England. It is a subsidiary of FirstGroup and has five depots in operating areas spread out across East Anglia. These areas are Norwich, Ipswich, Great Yarmouth, Lowestoft and King's Lynn.