A facial is a family of skin care treatments for the face, including steam, exfoliation, extraction, creams, lotions, facial masks, peels, and massage. They are normally performed in beauty salons, but are also a common spa treatment. They are used for general skin health as well as for specific skin conditions. Types of facials include European facial, LED light therapy facials, hydrafacials and mini-facials.

In cosmetology, exfoliation is the removal of the surface skin cells and built-up dirt from the skin's surface. The term comes from the Latin word exfoliare. This is a regular practice within the cosmetic industry, both for its outcome of promoting skin regeneration as well as providing a deep cleanse of the skin barrier. Being used in facials, this process can be achieved by mechanical or chemical means, such as microdermabrasion or chemical peels. Exfoliants are advertised as treatments that enhance beauty and promote a youthful and healthy appearance.