Roland Loomis, known professionally as Fakir Musafar, was an American performance artist considered to be one of the founders of the modern primitive movement.

Modern primitives or urban primitives are people in developed, or modern nations who engage in body modification rituals and practices inspired by the ceremonies, rites of passage, or bodily ornamentation in what they consider traditional cultures. These practices may include body piercing, tattooing, play piercing, flesh hook suspension, corset training, scarification, branding, and cutting. The stated motivation for engaging in these varied practices may be personal growth, personal rites of passage, rejection of society, as a way to connect with antiquity, or spiritual and sexual curiosity.